{
  "checked_on": "2026-10-19",
  "proposed_name": "TillSverige",
  "tagline": "Your path to Sweden.",
  "intended_market": "Worldwide, including Sweden, the EU, UK and US",
  "assessment": "Preliminary screening only. Not legally cleared for launch and not a legal opinion.",
  "searches": [
    {
      "register": "PRV Swedish trademark database (beta)",
      "url": "https://search.prv.se/#/trademark",
      "queries": [
        {
          "text": "TillSverige",
          "result": "0 trademark records"
        },
        {
          "text": "\"Till Sverige\"",
          "result": "7 longer-name records; none with the standalone mark Till Sverige",
          "returned_names": [
            "Välkommen till Sverige (2006-01339)",
            "NAVIGO GENVÄGEN TILL SVERIGE (1997-05627)",
            "NAVIGO @ GENVÄGEN TILL SVERIGE (1996-10870)",
            "NAVIGO * GENVÄGEN TILL SVERIGE (1996-10871)",
            "NAVIGO GENVÄGEN TILL SVERIGE (1996-10872)",
            "NAVIGO 97 GENVÄGEN TILL SVERIGE (1996-10873)",
            "NAVIGO GENVÄGEN TILL SVERIGE (1996-10874)"
          ]
        }
      ],
      "limitation": "No comprehensive phonetic, conceptual or logo similarity clearance. Status and renewal details of longer-name records require individual review."
    },
    {
      "register": "EUIPO eSearch plus",
      "url": "https://euipo.europa.eu/eSearch/",
      "queries": [
        "TillSverige",
        "\"Till Sverige\""
      ],
      "result": "0 trademark results for both searches"
    },
    {
      "register": "UK Intellectual Property Office",
      "url": "https://trademarks.ipo.gov.uk/ipo-tmtext",
      "queries": [
        {
          "text": "TillSverige",
          "mode": "Similar",
          "result": "TILLYVERSE (UK00004349705) and Tillage-Live (UK00003280750)"
        },
        {
          "text": "TillSverige",
          "mode": "Exact",
          "result": "No matching trademarks"
        },
        {
          "text": "Till Sverige",
          "mode": "Exact",
          "result": "No matching trademarks"
        }
      ],
      "record_reviewed": {
        "name": "TILLYVERSE",
        "url": "https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00004349705",
        "status_displayed": "Registered",
        "class_9": "Includes computer chatbot software for simulating conversations",
        "class_42": "Software as a service featuring computer software platforms for artificial intelligence"
      },
      "limitation": "A similarity-search hit is not a finding of infringement. Goods/services overlap and similarity require legal assessment."
    },
    {
      "register": "USPTO federal trademark search",
      "url": "https://tmsearch.uspto.gov/",
      "queries": [
        {
          "text": "TillSverige",
          "mode": "Wordmark",
          "result": "No results"
        },
        {
          "text": "CM:\"till sverige\"",
          "mode": "Field tag and Search builder",
          "result": "No results"
        }
      ],
      "limitation": "Federal register only; state registrations and unregistered commercial rights were not comprehensively searched."
    },
    {
      "register": "WIPO Madrid Monitor",
      "url": "https://www3.wipo.int/madrid/monitor/en/",
      "queries": [
        {
          "text": "MARK_ALL,HOL:TillSverige",
          "result": "No documents match"
        },
        {
          "text": "MARK_ALL:\"Till Sverige\"",
          "result": "No documents match"
        }
      ],
      "limitation": "Madrid international registrations do not cover every national trademark. The separate Global Brand Database could not be accessed in the browser."
    },
    {
      "register": "Bolagsverket company search",
      "url": "https://foretagsinfo.bolagsverket.se/sok-foretagsinformation-web/foretag?sokord=TillSverige",
      "query": "TillSverige",
      "result": "No result",
      "limitation": "Till Sverige and quoted Till Sverige produced 91 broad company matches; these were not comprehensively assessed. This is not approval or reservation of a company name."
    }
  ],
  "existing_use": {
    "name": "r/TillSverige",
    "url": "https://www.reddit.com/r/TillSverige/",
    "created_date_displayed": "2010-07-07",
    "subject": "Moving or travelling to Sweden",
    "assessment": "Existing identical-name community serving a similar audience. This establishes existing use, not trademark ownership or infringement."
  },
  "unresolved_issues": [
    {
      "issue": "Distinctiveness",
      "assessment": "Till Sverige means to Sweden. Descriptiveness is a potential obstacle for a relocation-planning service; this is an inference, not a registration decision.",
      "source": "https://www.prv.se/en/trademarks/prepare-for-the-trademark-application/guidelines-for-your-trademark/distinctive-character/"
    },
    {
      "issue": "Swedish flag in current logo",
      "assessment": "PRV says use of national flags as trademarks requires permission. No permission has been verified for this project.",
      "source": "https://www.prv.se/en/about-us/our-business/official-designations/"
    },
    {
      "issue": "US flag-logo registration",
      "assessment": "USPTO guidance provides for refusal of true national-flag representations or simulations under section 2(b); application to the current logo requires review.",
      "source": "https://tmep.uspto.gov/RDMS/TMEP/print?href=TMEP-1200d1e1.html&version=current"
    },
    {
      "issue": "Unregistered rights and worldwide coverage",
      "assessment": "Exact-match registry searches cannot establish freedom to use worldwide. Similar marks, common-law or established-use rights and additional national registers require review.",
      "sources": [
        "https://www.uspto.gov/trademarks/search/comprehensive-clearance-search-similar-trademarks",
        "https://www.wipo.int/en/web/global-brand-database/index"
      ]
    }
  ],
  "recommended_next_step": "Keep the local brand provisional. Obtain professional clearance of the word name, logo and tagline for the actual software/relocation services and launch markets before public launch or trademark filing.",
  "implementation_verification": {
    "php_tests": "121 passed, 466 assertions",
    "npm_build_and_design_policy": "Passed",
    "composer_validation": "Passed",
    "migration": "Applied locally; existing planning copy checked; progress preservation and rollback verified separately in an isolated in-memory database",
    "deployment": "None"
  },
  "logo_follow_up": {
    "updated_on": "2026-10-19",
    "brand": "SwedenStart",
    "change": "The Swedish flag and Nordic cross were removed from the active SVG logo and favicon. A circular destination waypoint now completes the winding path.",
    "scope": "This resolves the use of a national flag in the active artwork. The earlier observations describe the former design; this design change is not a trademark clearance opinion."
  }
}