{
  "checked_on": "2026-10-19",
  "tagline": "Your path to Sweden.",
  "scope": "Preliminary screening of proposed relocation-planning app names in Sweden, the EU, UK and US; supplementary WIPO Madrid and TMview searches.",
  "legal_status": "No name has been legally cleared. Negative name searches do not establish availability, registrability or freedom to use.",
  "recommended_shortlist": [
    "Hemvoya",
    "Hemnora",
    "Svelumi"
  ],
  "user_suggested_candidate": "Sweden Start",
  "sources": {
    "Sweden": "https://search.prv.se/#/trademark",
    "EU": "https://euipo.europa.eu/eSearch/",
    "UK": "https://trademarks.ipo.gov.uk/ipo-tmtext",
    "US": "https://tmsearch.uspto.gov/",
    "Madrid": "https://www3.wipo.int/madrid/monitor/en/",
    "TMview": "https://www.tmdn.org/tmview/",
    "distinctiveness_guidance": "https://www.prv.se/en/trademarks/prepare-for-the-trademark-application/guidelines-for-your-trademark/distinctive-character/",
    "clearance_guidance": "https://www.uspto.gov/trademarks/search/comprehensive-clearance-search-similar-trademarks"
  },
  "name_searches": [
    {
      "name": "Hemvoya",
      "Sweden": {
        "query": "Hemvoya",
        "mode": "Basic search, trademark tab",
        "result": "0 trademark records"
      },
      "EU": {
        "query": "Hemvoya",
        "mode": "eSearch plus basic",
        "result": "0 trademark results"
      },
      "UK": {
        "query": "Hemvoya",
        "mode": "Exact, all statuses, all classes",
        "result": "No matching trademarks"
      },
      "US": {
        "query": "Hemvoya",
        "mode": "Combined mark field for Sweden variants; Wordmark for coined names",
        "result": "No results found"
      },
      "Madrid": {
        "query": "MARK_ALL,HOL:Hemvoya",
        "result": "No documents match your query"
      }
    },
    {
      "name": "Hemnora",
      "Sweden": {
        "query": "Hemnora",
        "mode": "Basic search, trademark tab",
        "result": "0 trademark records"
      },
      "EU": {
        "query": "Hemnora",
        "mode": "eSearch plus basic",
        "result": "0 trademark results"
      },
      "UK": {
        "query": "Hemnora",
        "mode": "Exact, all statuses, all classes",
        "result": "No matching trademarks"
      },
      "US": {
        "query": "Hemnora",
        "mode": "Combined mark field for Sweden variants; Wordmark for coined names",
        "result": "No results found"
      },
      "Madrid": {
        "query": "MARK_ALL,HOL:Hemnora",
        "result": "No documents match your query"
      }
    },
    {
      "name": "Svelumi",
      "Sweden": {
        "query": "Svelumi",
        "mode": "Basic search, trademark tab",
        "result": "0 trademark records"
      },
      "EU": {
        "query": "Svelumi",
        "mode": "eSearch plus basic",
        "result": "0 trademark results"
      },
      "UK": {
        "query": "Svelumi",
        "mode": "Exact, all statuses, all classes",
        "result": "No matching trademarks"
      },
      "US": {
        "query": "Svelumi",
        "mode": "Combined mark field for Sweden variants; Wordmark for coined names",
        "result": "No results found"
      },
      "Madrid": {
        "query": "MARK_ALL,HOL:Svelumi",
        "result": "No documents match your query"
      }
    },
    {
      "name": "Lunveta",
      "Sweden": {
        "query": "Lunveta",
        "mode": "Basic search, trademark tab",
        "result": "0 trademark records"
      },
      "EU": {
        "query": "Lunveta",
        "mode": "eSearch plus basic",
        "result": "0 trademark results"
      },
      "UK": {
        "query": "Lunveta",
        "mode": "Exact, all statuses, all classes",
        "result": "No matching trademarks"
      },
      "US": {
        "query": "Lunveta",
        "mode": "Combined mark field for Sweden variants; Wordmark for coined names",
        "result": "No results found"
      },
      "Madrid": {
        "query": "MARK_ALL,HOL:Lunveta",
        "result": "No documents match your query"
      }
    },
    {
      "name": "Sweden Start",
      "Sweden": {
        "query": "\"Sweden Start\"",
        "mode": "Basic search, trademark tab",
        "result": "0 trademark records"
      },
      "EU": {
        "query": "\"Sweden Start\"",
        "mode": "eSearch plus basic",
        "result": "0 trademark results"
      },
      "UK": {
        "query": "Sweden Start",
        "mode": "Exact, all statuses, all classes",
        "result": "No matching trademarks"
      },
      "US": {
        "query": "CM:\"Sweden Start\"",
        "mode": "Combined mark field for Sweden variants; Wordmark for coined names",
        "result": "No results found"
      },
      "Madrid": {
        "query": "MARK_ALL,HOL:\"Sweden Start\"",
        "result": "No documents match your query"
      }
    },
    {
      "name": "SwedenStart",
      "Sweden": {
        "query": "SwedenStart",
        "mode": "Basic search, trademark tab",
        "result": "0 trademark records"
      },
      "EU": {
        "query": "SwedenStart",
        "mode": "eSearch plus basic",
        "result": "0 trademark results"
      },
      "UK": {
        "query": "SwedenStart",
        "mode": "Exact, all statuses, all classes",
        "result": "No matching trademarks"
      },
      "US": {
        "query": "CM:SwedenStart",
        "mode": "Combined mark field for Sweden variants; Wordmark for coined names",
        "result": "No results found"
      },
      "Madrid": {
        "query": "MARK_ALL,HOL:SwedenStart",
        "result": "No documents match your query"
      }
    }
  ],
  "UK_similarity_searches": {
    "Hemvoya": {
      "count": 1,
      "marks": [
        {
          "name": "HEMUYOA",
          "number": "UK00003673707",
          "status_displayed": "Registered",
          "classes": [
            21
          ]
        }
      ]
    },
    "Hemnora": {
      "count": 7,
      "marks": [
        {
          "name": "Hymnora",
          "status_displayed": "Registered",
          "classes": [
            6
          ]
        },
        {
          "name": "Heanor",
          "status_displayed": "Registered",
          "classes": [
            26
          ]
        },
        {
          "name": "HEMOPRAN",
          "status_displayed": "Registered",
          "classes": [
            3,
            5
          ]
        },
        {
          "name": "HEANOR Express",
          "status_displayed": "Dead",
          "classes": [
            16
          ]
        },
        {
          "name": "THE HEANOR EXPRESS",
          "status_displayed": "Dead",
          "classes": [
            16
          ]
        },
        {
          "name": "Hamnor",
          "status_displayed": "Registered",
          "classes": [
            24
          ]
        },
        {
          "name": "HemOral",
          "status_displayed": "Expired",
          "classes": [
            5,
            31
          ]
        }
      ]
    },
    "Svelumi": {
      "count": 1,
      "marks": [
        {
          "name": "Velumis",
          "status_displayed": "Registered",
          "classes": [
            3
          ]
        }
      ]
    },
    "Lunveta": {
      "count": 28,
      "limitation": "First ten returned records inspected; the remaining pages were not reviewed.",
      "notable_match": {
        "name": "LUNETA",
        "number": "UK00003520726",
        "status_displayed": "Registered",
        "classes": [
          14,
          42
        ],
        "url": "https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003520726"
      },
      "assessment": "Deprioritized because closer spellings surfaced; no infringement determination made."
    },
    "SwedenStart": {
      "count": 5,
      "marks": [
        {
          "name": "SWEAT N TEARS",
          "status_displayed": "Dead",
          "classes": [
            18,
            25
          ]
        },
        {
          "name": "WESTEN STAR",
          "status_displayed": "Registered",
          "classes": [
            11
          ]
        },
        {
          "name": "SEED4START",
          "status_displayed": "Dead",
          "classes": [
            35,
            36,
            41,
            45
          ]
        },
        {
          "name": "SLENDERSTAT",
          "status_displayed": "Dead",
          "classes": [
            24
          ]
        },
        {
          "name": "GET SWEETSMART",
          "status_displayed": "Dead",
          "classes": [
            1,
            30
          ]
        }
      ]
    },
    "Sweden Start": {
      "count": 3,
      "marks": [
        {
          "name": "Star of Sweden",
          "status_displayed": "Registered",
          "classes": [
            14,
            20,
            35
          ]
        },
        {
          "name": "Stars by Swegmark of Sweden",
          "status_displayed": "Registered",
          "classes": [
            25
          ]
        },
        {
          "name": "SUP46 START-UP PEOPLE OF SWEDEN",
          "status_displayed": "Dead",
          "classes": [
            35,
            36,
            41
          ]
        }
      ]
    }
  },
  "TMview_contains_searches": {
    "Hemvoya": "No rows found",
    "Hemnora": "No rows found",
    "Svelumi": {
      "returned_mark": "SVELUMIN",
      "number": "D57504",
      "office": "Greece - OBI",
      "classes": [
        5
      ],
      "status_displayed": "Expired",
      "limitation": "Aggregate status only; current use was not investigated."
    },
    "Lunveta": "Not searched in TMview",
    "SwedenStart": "No rows found",
    "Sweden Start": {
      "result": "Longer or rearranged names returned; no identical name observed.",
      "notable_live_marks_verified_at_origin": [
        {
          "name": "Sweden Startup Next",
          "number": "019255213",
          "office": "EUIPO",
          "status_displayed": "Registered EUTM",
          "classes": [
            35,
            36,
            41
          ],
          "owner": "SISP Service & Development AB",
          "url": "https://euipo.europa.eu/eSearch/#details/trademarks/019255213",
          "services_summary": "Business information, research, marketing and events; investment-related financial services; publishing, reporting, seminars and workshops."
        },
        {
          "name": "startup sweden",
          "number": "2022-06584",
          "office": "PRV",
          "status_displayed": "Registered",
          "classes": [
            35
          ],
          "owner": "Tillväxtverket",
          "url": "https://search.prv.se/#/trademark/2022-06584",
          "services_as_displayed": "Annons- och reklamtjänster via internet;Annons- och reklamtjänster via sociala medier"
        }
      ],
      "assessment": "Existing adjacent wording merits a confusion assessment. These findings do not establish that Sweden Start infringes an earlier right."
    }
  },
  "additional_US_search": {
    "query": "CM:(sweden AND start*)",
    "mode": "Field tag and Search builder",
    "result": "No results found"
  },
  "web_screen_rejections": [
    {
      "name": "Norrivo",
      "reason": "Existing online use in design/software-related contexts",
      "url": "https://norrivo.com/about-us/"
    },
    {
      "name": "Veyluno",
      "reason": "Existing retail brand use",
      "url": "https://veyluno.com/"
    }
  ],
  "brand_assessment": {
    "Hemvoya": "Coined name with home and journey associations; strongest overall branding preference.",
    "Hemnora": "Coined name with home and northern associations.",
    "Svelumi": "Coined name with a soft, contemporary Nordic feel.",
    "Sweden Start": "Clear, memorable and easy to understand. A descriptive-wording and limited-exclusivity concern for a service helping people start life in Sweden is an inference, not a registration decision."
  },
  "limitations": [
    "Main-register results are negative searches for the proposed spellings, not full phonetic or conceptual clearance.",
    "UK Similar mode was used in addition to Exact; similarity results were not comprehensively assessed by a trademark professional.",
    "TMview aggregates participating offices and is not itself an official legal register. National coverage and update delays remain relevant.",
    "Madrid Monitor covers international registrations under the Madrid System, not every national right.",
    "No complete search of US state registrations, unregistered commercial rights, domain ownership, company names or app stores was performed for this shortlist.",
    "The tagline and logo were not separately cleared in this screening.",
    "No application, reservation, purchase, rename or deployment was made during this screening."
  ]
}